"You have to hold yourself accountable for your actions, and that's how we're going to protect the Earth."
Julia Butterfly Hill
302designs
302designs is a clothing
label whose poetic, artistic & unique clothing inspire, define,
and push the limits of the t-shirt fashion status quo. Our
sweatshop-free and organic cotton t-shirts convey a powerful,
philosophical, and motivational message through our creative and
unique approach.
Our customers value unique individuality— are free-thinkers,
driven, and passionate about life. They search for the meaningful
truth within themselves, nature, and mankind. They wear artistic
clothing that embodies their internal spirit.
THIS IS WHAT
WE BELEIVE
Promote Positive & Motivating Energy in Your Life
Each one of our designs is a symbolic representation of a moment of
feeling in an individual's life. Our messages empower the
individual to think positive and feel empowered in their journey
through life. Some of the recurring themes are emphasizing the
importance of listening to one's own internal passion, promoting
individuality, and maintaining strength from within. Designs are
printed on a limited-run basis, which reflects the uniqueness of
not only our messages, but also our one-of-a-kind customers.
Trust in the Power of Self
"Dream lofty dreams, and as you dream, so shall you become." - As a
Man Thinketh by James Allen
The human is an amazingly capable being born with the ability to
accomplish astonishing feats. 302 believes that it is possible for
an individual, given the will-power and determination, to
internally focus their energy to enable themselves to transform
their dreams into realities.
Respect Society and its People: 100% Sweatshop-Free
Apparel
The sweatshop-free (now increasingly called "sweat-free")
progressive movement has swept the globe. With so much focus on
trimming costs, companies for years have assembled their products
in foreign countries with total disregard for standard wages and
safe working conditions. Protests, petitions, and public pressure
have helped promote this hidden secret so prevalent in today's
apparel industry.
302 is a member of this sweat-free revolution and considers itself
a socially conscious establishment. Keeping with this theme, we
refuse to contribute to sweatshop conditions of any type. Each 302
shirt is printed on textiles from American Apparel out of L.A. They
support fair wages and benefits for all their employees. Shirts are
silk-screened locally in Austin, Texas. We have created the
302foundation to support others who share our ideals.
302designs unique creative process
Our creative process has evolved significantly over time as we've
accumulated more and more talented individuals interested in being
involved with 302. We've evolved to a collaborative process that
embraces the diversity of the talented artistic minds of our poets
and designers.
302 is comprised of a team of poets and artists who collaboratively
work together in a very organic process in order to produce a very
organic product. Inspired by lifestyle, nature, art, fashion and
culture, 302designs line of t-shirts are conceptualized through a
very unique and organic process in itself. Walker and Nacif share
with the designers several themes for inspiration. The designers
then create and submit a few pieces of artwork that correlate with
one of the themes. The chosen artwork is then sent over to a team
of Fashion Poets who interpret the artwork lyrically. They then
create a unique phrase that encapsulates the feeling of the art.
The lyric is then sent back to the designer to integrate seamlessly
into the artwork itself. This is formulated into vector artwork and
sent back to headquarters for approval and are silk-screened on
location in Austin, TX.
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